Andrej Waldegg — Design & Branding.
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Österreichisches Staatsarchiv — Identity mock up

MEDIUM: Print, Web
STATUS: unreleased

Mock-up for Austrian State Archives

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Basic idea for the logo and the overall identity is the metaphor of an bending ribbon/band which can often be found in the contents of an archive.
A translucent overlapping page marker, an endless ribbon (symbol for time), or an arrow pointing to the right side (metaphor for the future)?
A multiply-effect generates an abstract arrow pointing to the left side – metaphor for the past…

Color schemes.  Red stands for Austria, Petrol-blue represents modernization, technological advance and the future, and Gray-beige stands for the time past …

Color schemes. 
Red stands for Austria, Petrol-blue represents modernization, technological advance and the future, and Gray-beige stands for the time past …


Logo proposal #1

Logo proposal #1


Logo proposal #2

Two red horizontal lines with the circle inbetween stand for Austria or austrian heritage; Idea of a protection (for example, an document between two sheets of paper); Stylized ‘Umlauts’

Book jacket concept

Book jacket concept

Business cards